Video and Video Game Industry
Annual Report Released
EMA recently published its Annual Industry Report providing
a comprehensive overview and analysis of the home video and video game
industries for the year 2006. The report is a snapshot of software and hardware
trends, consumer spending, product diversity, the retail marketplace and new
and emerging technologies. Highlights from the 2007 Annual Report include:
Market Overview
- Consumer spending on home video is nearly three times greater than that of theatrical box office.
- Consumer spending on home video in 2006 exceeded
$24 billion.
- Sell-through accounted for over $16.5 billion. Rental generated $8. 5 billion.
- Consumer spending for video games totaled $13.5 billion.
Video Software
- Online rentals increased 17% to an estimated $1.7 billion in consumer spending.
- Consumer spending per person on home video in 2006 averaged $114.
- 1,000 fewer titles were released in 2006 compared to 2005.
- High-definition discs accounted for 0.5% of all home video sales in 2006,
but are expected to grow to $19.43 billion by 2009.
Video Games
- Computer and console video game software sales totaled $7.4 billion.
- Video game hardware sales totaled $4.7 billion.
- 45 million U.S. household own a video game console system.
- 28.3 million households own a hand-held system.
Video Retailers
- Mass merchants had a 43% market share of sell-through consumer
spending on home video. - Public chain video stores account for 43% of the rental market share.
- Online rentals account for 16% of consumer spending
New/Emerging Technology
- Total on-demand consumer spending in 2006 totaled $1 billion.
- 18% of consumers reported watching a movie on a portable device.
- 94% of consumers reported listening to music on a portable device.
EMA/iDEA members receive one copy of the Annual Report at no cost. Members may order additional copies for $19. 95 each. Non-members can purchase copies for $54.95 each. Contact Carrie Dieterich at cdieterich@entmerch.org